Best Practices Archives - Tidepool Group

Google Ads to Retire Enhanced CPC Bidding: Here’s What You Need to Know

by AbbieZ

Google Ads to Retire Enhanced CPC Bidding: Here’s What You Need to Know In September 2024, Google announced that the Enhanced Cost-Per-Click (ECPC) bidding strategy will sunset for both Search and Display campaigns. This is a quick guide on what’s happening and how it affects advertisers. Key Dates to Remember: October 2024: You’ll no longer … Read more

Resolving Google Merchant Center GTIN Warnings: A Comprehensive Guide by Tidepool

by AbbieZ

As an agency with a strong focus on e-commerce, Tidepool frequently encounters clients struggling with GTIN (Global Trade Item Number) issues on Google Merchant Center. GTINs are crucial for product listings, ensuring accuracy and enhancing visibility. This blog post provides an inexhaustive guide on GTIN best practices, error resolution, and proactive strategies for maintaining a … Read more