Finding New Customers: A Success Story in User Acquisition Using Paid Search

In our quest for digital marketing excellence, we’re always exploring new avenues to drive results for our clients. Recently, we dived into an exciting experiment with Google Ads, aiming to shake up the status quo and revitalize user acquisition strategies. Here’s a sneak peek into our journey and the remarkable outcomes we achieved. The Insight: … Read more

Google Ads to Retire Enhanced CPC Bidding: Here’s What You Need to Know

Google Ads to Retire Enhanced CPC Bidding: Here’s What You Need to Know In September 2024, Google announced that the Enhanced Cost-Per-Click (ECPC) bidding strategy will sunset for both Search and Display campaigns. This is a quick guide on what’s happening and how it affects advertisers. Key Dates to Remember: October 2024: You’ll no longer … Read more