Google Ads to Retire Enhanced CPC Bidding: Here’s What You Need to Know

Google Ads to Retire Enhanced CPC Bidding: Here’s What You Need to Know In September 2024, Google announced that the Enhanced Cost-Per-Click (ECPC) bidding strategy will sunset for both Search and Display campaigns. This is a quick guide on what’s happening and how it affects advertisers. Key Dates to Remember: October 2024: You’ll no longer … Read more