In our quest for digital marketing excellence, we’re always exploring new avenues to drive results for our clients. Recently, we dived into an exciting experiment with Google Ads, aiming to shake up the status quo and revitalize user acquisition strategies. Here’s a sneak peek into our journey and the remarkable outcomes we achieved. The Insight: … Read more
Google Ads to Retire Enhanced CPC Bidding: Here’s What You Need to Know In September 2024, Google announced that the Enhanced Cost-Per-Click (ECPC) bidding strategy will sunset for both Search and Display campaigns. This is a quick guide on what’s happening and how it affects advertisers. Key Dates to Remember: October 2024: You’ll no longer … Read more
As an agency with a strong focus on e-commerce, Tidepool frequently encounters clients struggling with GTIN (Global Trade Item Number) issues on Google Merchant Center. GTINs are crucial for product listings, ensuring accuracy and enhancing visibility. This blog post provides an inexhaustive guide on GTIN best practices, error resolution, and proactive strategies for maintaining a … Read more
The ease of being able to contact a single person who lives and breathes your company’s marketing efforts is extremely alluring. The ease of that single point of contact rather than having to reach out to another person for each channel and every app so you can get an update, ask a question or brainstorm. … Read more
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